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MountainVerified spec

2012 Santa Cruz Heckler D AM

Launched at $1,899

Own a 2012 Santa Cruz Heckler D AM?

Track its value in your garage, or list it for sale locally in a few taps.

What a used one is worth

Open the value tool

New

$501

$265 to $665

Like new

$476

$252 to $632

Excellent

$451

$239 to $599

Good

$376

$199 to $499

Fair

$276

$146 to $366

For parts

$150

$80 to $200

From the launch price, aged to 2026 and adjusted for condition. Guidance from our catalog, not an appraisal.

Overview

Brand
Santa Cruz
Model family
Heckler
Model year
2012
Category
Mountain · trail
Frame material
aluminum
Sizes
S, M, L, XL
Launch MSRP (US)
$1,899

Drivetrain

Speeds
10
Groupset
Shimano SLX
Chainrings
3
Electronic
false
Total gears
30

Build

Fork
sektor SA r 150
Stem
Easton EA30, 31.8mm
Tires
Maxxis High Roller 2.35 wire
Brakes
Avid Elixir 1 w/ 180mm front 160mm rear rotors
Saddle
WTB Volt Sport
Wheels
WTB FX rims laced to Shimano M525 hubs w/ DT 14 gauge spokes, brass nipples
Cassette
Shimano HG 62, 11-36 (Deore) 10spd
Crankset
Shimano M590 24/32/42 (Deore) 9spd
Seatpost
Easton EA30
Shifters
Shimano M590 (Deore) 10spd
Handlebar
Easton EA30 low riser 685mm
Rear shock
Float RL
Travel rear mm
150
Rear derailleur
Shimano M663 SGS (SLX) 10spd
Travel front mm
150

Kit components and US prices from the Santa Cruz US site (kits and pricing tabs) on web.archive.org. Model year from the capture date: the page names no year, and January to July captures show the current model year. Sizes, frame material and rear travel from the maker's product support page for this frame generation (heckler-6, production 2007 to 2012). Complete package: D AM kit with sektor SA r 150 fork and Float RL shock at $1899 (US price list captured 2012-01, powdercoat finish). The same kit was also sold built to order with a choice of fork, from $2197 (sektor SA r 150). Kit front derailleur Shimano M590 (Deore) 10spd. msrp_usd from the maker's US price list captured 2012-01, inside the model year's launch window.

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